This is an advertorial written for Tony Castro Yacht Design and published in a luxury lifestyle magazine launched at the LPS Shanghai 2018, an invitation-only expo, targeted at luxury real estate buyers, investors, VIPs and wealthy individuals. The client wanted to introduce his superyacht design studio to a new audience of HNWIs who may be ready to venture into the world of luxury custom boats and superyachts. We chose to focus on Tony Castro’s years of experience and unique expertise in both sleek sailing yachts and seaworthy superyachts as a way to earn trust and engage this new audience.