Adidas Sailing: at the factory

Adidas launched its Adidas Sailing brand in a mature market and going head to head with very established and prestigious brands.

The new collection created a stir with its daring approach to design and bright colours in a market often dominated by more classic and conservative lines in safer colourways. The bold lab lime Gore-Tex range made a big statement however, it was made in a small factory in Portugal instead of in the giant production powerhouses of the Far East.

The company needed to develop its international sales network really fast and the purpose of this photoshoot was to highlight the collection’s attention to detail, at design and production levels.

We produced a range of images that told exactly the kind of story that the brand needed for their B2B marketing and sales strategy. Potential distributors became aware of the uniqueness of a range that was technically sophisticated but where every detail was cared for in a crafted way.

Photography by João Brites